3 thoughts on “What is product feelings”

  1. A way to increase the added value of the brand:

    The increase in the added value of the brand is invisible to build a bridge for themselves and potential customers. Successful brands often maintain the added value brought to customers and can make customers have repeated purchase behaviors. If emotional marketing is the top form of brand operation, then what you want to buy to buy in order to stimulate the emotions of customers and the desire for buying is the added value beyond the product of the customer.

    The performance of brand added value is not only products with design, technology and creativity, but also the brand's potential cultural connotation. In addition to the practical value of the product when choosing a brand, customers also hope to find a sense of identity on the product.

    It, especially expensive clothing, jewelry, watches, etc., emotional dependence is often higher than the actual use value of the product. The specific performance of these added value is the cultural connotation given by the brand. This culture contains not only the names, symbols or patterns shown by the brand, but also positioning, history, product design, marketing concepts, corporate behavior, services, and so on. An excellent brand is a lively "person", and she (he) has her own character. And this "person" can just represent the psychological needs of customers.

    It increase brand added value to increase countless emotional cells, and these emotional cells can maximize more likely to meet more customers to choose the brand and choose their products for consumption.

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