2 thoughts on “What are the problems of Chinese traditional crafts exports?”
Otis
(1) The production method is backward and the production cost is too high. Due to the particularity of the handicraft product industry, the production of many handicraft products cannot be completely separated from the artificial production model. Most of the export companies of handicraft products adopt the production and operation model of "company processing outlets farmers". Many companies The geographical factors are divided into a professional town of handicrafts. This model has led to a high manual high, its change cost is relatively high, and the operating leverage coefficients are small. Enterprises cannot obtain higher profit growth from less sales growth. (2) The lack of innovation in the product, it is difficult to attract new customers. The various enterprises in low -cost clusters cannot invest too much in product design. For such types of companies, excessive product design and development of investment means high risk. Therefore In terms of styles and styles, there are fewer independent design, or the design of the peers is more, the product style is old, it is difficult to attract new customers, and the company's subsequent development momentum is insufficient. (3) Single trade channels, limited enterprise development. With the rapid development of the market economy and information technology, the trade model is undergoing tremendous changes. The use of e -commerce has been unstoppable. However, many Chinese handicraft companies still stay in a more traditional trading stage stage and participate in the world. The form of trade and opportunities is backward, limiting the development of enterprises.
As a commodity, its market positioning is a crowd with a richer life. The per capita income of the United States exceeds 30,000 US dollars per year, and the consumption power is the strongest in the world, so the United States has always been the main market of Chinese crafts. Today, where the rapid development of the Chinese craft industry, how to further open up the US market is many Chinese companies, especially the issues that small and medium -sized private enterprises care about
The crafts have always been Chinese traditional export products. In the past, the state -owned " "China Craft Import and Export Corporation" is mainly exported, and its annual exports have been around $ 1 billion. The consumption targets of crafts are mainly middle -class and well -off homes. The United States is the largest market in the world and has the strongest purchase capacity. Therefore, the United States has always been the main market of Chinese crafts. There are 50 states in the United States, and the markets in each state are larger than some countries. Therefore, entering the United States is like entering 50 countries, which is worthy of our great importance and vigorous development. In recent years, due to the rapid development and export of many enterprises and the rapid development of the private economy, Chinese small and medium -sized private enterprises have become important forces for Chinese crafts exports.
1. The situation of Chinese crafts in the United States
The export of Chinese crafts to the United States. In the past, it was mainly Hong Kong merchants, Taiwanese businessmen, and American Chinese businessmen purchased domestic procurement and through foreign trade companies as windows. Chinese factory companies rarely go abroad for sales, and rarely set up exhibition points and branches abroad. Many corporate products have been exported for two or three decades, but they are still unclear about foreign markets and end users. The export of Chinese crafts on the United States has also been at the stage of what sales are produced for a long time. The products have been unchanged for many years, and the lack of the needs of the international market and the habit of American consumers, and develop new products in a targeted.
In the United States, Chinese crafts are mainly distributed by Chinese businessmen. The scale is not large and the impact is limited. Due to the withering of the old generation of Chinese and the westernization of the new generation of Chinese concepts, the dealers and markets of traditional Chinese crafts have shrinking trends. However, due to the low labor cost of China, some crafts that are exquisitely produced and can meet the trend, there is a lot of room for development in the United States. For example, the oil painting decorations mentioned above are particularly promising for the use of new materials and high -tech production of high -tech production. Chinese crystal crafts in the low -priced market in the United States have exceeded 80%. If the subject matter is selected, there are more western, religious, and personalized, and if the block is higher, the market will be larger and the profit will be higher.
It another point to explain that the American crafts often refer to pure handicrafts, mostly produced by some family companies in the United States. These companies are small in size, and the products are sold in hometown and surrounding areas. A few famous ones are specifically supplied to some high -quality monopoly products. In addition to the ethnic minority crafts, Chinese crafts are still produced by a certain scale of factory. They have considerable industrialized production ingredients, especially craft gifts.
2. The sales channels for American crafts and the consumption characteristics of American consumers
The sales channels for American crafts are mainly small gift shops with annual turnover of not more than millions of dollars, especially distributed in various tourist attractions. shop. Other sales channels include furniture stores, jewelry shops, flower shops, bookstores, greeting stores, galleries. Some department stores and clothing stores are also sold.
It, some BTOC websites and directory mail -stail stores in the United States also distribute crafts, and grow up quickly. American consumers like to use new materials, new craftsmanship, and new theme crafts. They buy this novelty crafts and feel cool for their own use and giving people, which can reflect the trend and personality. They are very generous to buy crafts with mysterious colors and folk customs. For example, many people in the United States like to buy crafts in Tibet and India for decoration, and Xinjiang and Mongolia crafts have also begun to be favored. Modern Americans talk more about reality and tend to some multi -functional and practical crafts.
The American consumers to buy crafts are mainly during travel holidays, various festivals and personal anniversary. They do not hesitate to buy goods at $ 20-50. The product itself and packaging are more particular. It is best to have a simple text introduction, which not only increases its own knowledge, but also presented to relatives and friends and classmates to explain the strange and interesting features of the crafts they purchased.
(1) The production method is backward and the production cost is too high.
Due to the particularity of the handicraft product industry, the production of many handicraft products cannot be completely separated from the artificial production model. Most of the export companies of handicraft products adopt the production and operation model of "company processing outlets farmers". Many companies The geographical factors are divided into a professional town of handicrafts. This model has led to a high manual high, its change cost is relatively high, and the operating leverage coefficients are small. Enterprises cannot obtain higher profit growth from less sales growth.
(2) The lack of innovation in the product, it is difficult to attract new customers.
The various enterprises in low -cost clusters cannot invest too much in product design. For such types of companies, excessive product design and development of investment means high risk. Therefore In terms of styles and styles, there are fewer independent design, or the design of the peers is more, the product style is old, it is difficult to attract new customers, and the company's subsequent development momentum is insufficient.
(3) Single trade channels, limited enterprise development.
With the rapid development of the market economy and information technology, the trade model is undergoing tremendous changes. The use of e -commerce has been unstoppable. However, many Chinese handicraft companies still stay in a more traditional trading stage stage and participate in the world. The form of trade and opportunities is backward, limiting the development of enterprises.
As a commodity, its market positioning is a crowd with a richer life. The per capita income of the United States exceeds 30,000 US dollars per year, and the consumption power is the strongest in the world, so the United States has always been the main market of Chinese crafts. Today, where the rapid development of the Chinese craft industry, how to further open up the US market is many Chinese companies, especially the issues that small and medium -sized private enterprises care about
The crafts have always been Chinese traditional export products. In the past, the state -owned " "China Craft Import and Export Corporation" is mainly exported, and its annual exports have been around $ 1 billion. The consumption targets of crafts are mainly middle -class and well -off homes. The United States is the largest market in the world and has the strongest purchase capacity. Therefore, the United States has always been the main market of Chinese crafts. There are 50 states in the United States, and the markets in each state are larger than some countries. Therefore, entering the United States is like entering 50 countries, which is worthy of our great importance and vigorous development. In recent years, due to the rapid development and export of many enterprises and the rapid development of the private economy, Chinese small and medium -sized private enterprises have become important forces for Chinese crafts exports.
1. The situation of Chinese crafts in the United States
The export of Chinese crafts to the United States. In the past, it was mainly Hong Kong merchants, Taiwanese businessmen, and American Chinese businessmen purchased domestic procurement and through foreign trade companies as windows. Chinese factory companies rarely go abroad for sales, and rarely set up exhibition points and branches abroad. Many corporate products have been exported for two or three decades, but they are still unclear about foreign markets and end users. The export of Chinese crafts on the United States has also been at the stage of what sales are produced for a long time. The products have been unchanged for many years, and the lack of the needs of the international market and the habit of American consumers, and develop new products in a targeted.
In the United States, Chinese crafts are mainly distributed by Chinese businessmen. The scale is not large and the impact is limited. Due to the withering of the old generation of Chinese and the westernization of the new generation of Chinese concepts, the dealers and markets of traditional Chinese crafts have shrinking trends. However, due to the low labor cost of China, some crafts that are exquisitely produced and can meet the trend, there is a lot of room for development in the United States. For example, the oil painting decorations mentioned above are particularly promising for the use of new materials and high -tech production of high -tech production. Chinese crystal crafts in the low -priced market in the United States have exceeded 80%. If the subject matter is selected, there are more western, religious, and personalized, and if the block is higher, the market will be larger and the profit will be higher.
It another point to explain that the American crafts often refer to pure handicrafts, mostly produced by some family companies in the United States. These companies are small in size, and the products are sold in hometown and surrounding areas. A few famous ones are specifically supplied to some high -quality monopoly products. In addition to the ethnic minority crafts, Chinese crafts are still produced by a certain scale of factory. They have considerable industrialized production ingredients, especially craft gifts.
2. The sales channels for American crafts and the consumption characteristics of American consumers
The sales channels for American crafts are mainly small gift shops with annual turnover of not more than millions of dollars, especially distributed in various tourist attractions. shop. Other sales channels include furniture stores, jewelry shops, flower shops, bookstores, greeting stores, galleries. Some department stores and clothing stores are also sold.
It, some BTOC websites and directory mail -stail stores in the United States also distribute crafts, and grow up quickly. American consumers like to use new materials, new craftsmanship, and new theme crafts. They buy this novelty crafts and feel cool for their own use and giving people, which can reflect the trend and personality. They are very generous to buy crafts with mysterious colors and folk customs. For example, many people in the United States like to buy crafts in Tibet and India for decoration, and Xinjiang and Mongolia crafts have also begun to be favored. Modern Americans talk more about reality and tend to some multi -functional and practical crafts.
The American consumers to buy crafts are mainly during travel holidays, various festivals and personal anniversary. They do not hesitate to buy goods at $ 20-50. The product itself and packaging are more particular. It is best to have a simple text introduction, which not only increases its own knowledge, but also presented to relatives and friends and classmates to explain the strange and interesting features of the crafts they purchased.